Friday, February 8, 2008

Research Right Keywords Website

How To Research The Right Keywords For Your Website

When you set about boosting your ranking on the search engines, you will want to pick keywords that will get you the best results. Selecting the right keywords for your website is a balancing act, but it is essential to get it right for good search engine optimization (SEO).

You want to select keywords that are popular and relevant to your site. However, you do not want keywords that return thousands of results, as it will be very difficult to get to the top of the rankings. Put simply, keywords are the words people type in to search engines when they search for something on the internet.

Ideally, you should do your keyword research before you set up your website as you can then build your site around your targeted keywords. You can employ an e-marketing professional to research the best keywords for you, or you can do it yourself.

There are some great free tools on the internet. Try out the Overture (Yahoo!) Keyword Suggestion Tool. Here you can type in keywords and the keyword suggestion tool will return an estimation of the monthly search volume for that phrase in Google, Yahoo, MSN and AOL. It will also show results for similar keywords.

You should select about 15 keywords and key phrases. Perform searches using these words to find competitors websites and see what keywords they are using in their websites, and how they are employed.

Another excellent tool to help you select the best keywords is Wordtracker. It can tell you how often people search for the keywords you chose and can offer some excellent alternative suggestions. You can try it out for free on the Wordtracker website. Google also offers a free keyword suggestion tool.

Once you have selected the right keywords for your website, you will need to use them wisely to achieve the best search engine optimization. The search engines do not like the overuse of keywords and you may even get banned if there are two many keywords and key phrases on your pages.

Keep keyword density in articles to about 2% and make sure that all content reads well and is informative. Articles written with the sole purpose of packing in as many keywords as possible will quickly drive visitors to your site away.

Also, be sure to include your keywords in page titles, META data, and try to work them in to links on your site when possible. Following these tips should help you strike the right balance when choosing your keywords and boost your search engine page ranking.


Thursday, February 7, 2008

How to Design Web Accessible Pages for the ColorBlind

How to Design Web Accessible Pages for the Colorblind


Have you ever thought about how many people are visiting your website and can’t use it for one reason or another? Well, this number might be higher than you think. If you are truly looking to create a web accessible site, then you need to take color impaired visitors into consideration. For colorblind individuals, the wrong color combinations on a website can make navigation and interaction impossible. However, don’t panic, there are a few simple rules that you can follow to design a website that is functional for the colorblind without giving up any of your website’s favorite design aspects.


I know what some of you might be thinking. Why should I create a website for a small group of people? You might be surprised to find out that colorblindness isn’t as rare as you think it is. This means that one in twelve of your visitors might be coming to your site with some sort of color disability. Just think how many visitors and customer conversions that you might lose if your website is not accessible and usable by the colorblind.


However, if this doesn’t sway you, here are a few more reason why you might want to consider designing your website with the colorblind in mind:

(1) An accessible website is more likely to be ranked well with the search engines than an inaccessible website.

(2) By designing a colorblind accessible website, you are also targeting PDAs, 3G phones, and similar technological devices that are used for web access.

(3) It is seen as more professional to have a website that doesn’t exclude the impaired or disabled.

(4) Equal access to everyone regardless of their abilities is always a nice things to do.


Unfortunately there isn’t only one kind of colorblindness to take into consideration when designing …It would be much easier if that were true. There are three different color vision impairments and they are explained below.

(1) Trichromat Vision
“normal” color vision, uses red/green/blue color receptors … this is the kind of vision that 11 out of 12 visitors have.

(2) Anomalous Trichromat Vision
Anomalous Trichromat vision, uses three color receptors but one pigment is misaligned

(a) Protanomaly Vision: reduced color red sensitivity
(b) Deuteranomaly Vision(most common): reduced color green sensitivity
(c) Tritanomaly Vision: reduced color blue sensitivity

(3) Dichromat Vision
Dichromat vision, uses only 2 of the 3 visual pigments - red, green or blue is missing

(a) Protanopia Vision: unable to receive color red.
(b) Deuteranopia Vision: unable to receive color green.
(c) Tritanopia Vision: unable to receive color blue.

(4) Monochromat Vision (can see only one color)


As web designers, we are all used to having the entire palette of colors to choose from. Designing a website for the colorblind won’t limit your color palette at all, however, you will need to watch out for the color combinations that you do use. Learning what color combinations are “no-no’s” is a great place to start, because without this you will get nowhere. Basically, you need to remember to stay away from Red and Green Combinations. Although most people see Red and Green as contrasting, those with Anomalous Trichromat Vision Colorblindness (the most common type) will not be able to tell these colors apart. This also goes for combination with variations of green and red, including colors such as purple and orange.


It is necessary that you prioritize your website’s content to find the most important content. The more important the content, the more necessary that it will be to make these items colorblind-safe. The most important aspects of a website are navigational text (includes image and button text), menus, headers, and subheaders. Make sure that these items are very high in contrast…this means that you should either make these items black and white or opposite ends of the color saturation pole. However, I suggest black and white as the best possible contrasting colors for these critical page elements. Also, with articles and other large format pieces of copy, using dark text on a white background is essential in my opinion. Maybe I’m getting old, but I am sure that we have all read an article online and landed up with a huge migraine headache because the yellow text on blue background was too much for our eyes to take. If you don’t want to use black and white for text, then after laying out the page, ask yourself, “Does this text Contrast Well With the Background?!” Use as much color as you want in the surrounding parts of the page, as long as it doesn’t take away from the contrast of the text.

A website that uses a monochromatic look splashed with color is Adobe’s website is very clean, professional, and most importantly beautiful.

If you aren’t sure if a page is contrasted enough, one good tip is to desaturate your website (save first) in Fireworks or Adobe Photoshop and see if the images still have an impact. Desaturating the image will remove all the color from the image and this way you will be able to tell if the image has enough contrast without color to be seen. However, an easier way is to use these tools that I found on the net. The first one is The Web Design Evaluation Tool … This free online utility allows you to see the 3 different ways that your page can look depending on the viewer’s vision and color disability. Another tool that I found useful was the Colorblind Web Page Filter … The way that it works is that you type in the URL and then choose some options that describe different types of color blindness. Then this filter shows you what the page will look like to the colorblind viewer. Of course I had to try out these cool tools. I had a lot of fun playing around with the different ways that my website looks when changing the filters. Take a look at what looks like in different colorblind filters. You can click on the images to go to see the pictures bigger or to play around with the colors yourself.

Deuteranomaly Vision - What All Web Design Resources looks like in colorblind for Deuteranomaly Vision Monochromatic Black and White Black White Grey ColorBlindness Anomalous Protanomaly Vision Impairment - What All Web Design Resources Webpage Looks Like When Deisgned for Anonmalous Protanomaly Vision Colorblind

I already know what type of comments I will get about this article. Can you guess what I am going to say? Rachel … Why haven’t you followed the rules of this article? Well guys, I am having a hard time figuring out this blog software at the moment. I am used to using HTML to publish articles and I haven’t quite figured this bad boy out yet ( I only downloaded it last night ) As soon as I can, I am going to switch from this template to a more reader-friendly version. Does anyone have an opinion on a WordPress Theme / Skin / Template?

Here are Some Other Colorblind Design Links that Might Help You:

Consider The Colorblind
Article describing some of the problems colorblind web viewers have when
viewing web sites and why the web designer should care.

Colorblind Web Page Filter
A colorblind web page filter. You type in the URL and choose some
options that describe different types of color blindness and the filter
shows you what the page will look like to the colorblind viewer.

Web Design Evaluation Tool
Make sure that when you are designing for the web that you take into
account the color disabled. This online utility allows the web designer
to see 3 different ways that your page can look depending on the viewer’s
vision & color disability.

Color Theory for the Color Blind
article for colorblind web designer. Starts with some general
information about color blindness, and then continues by providing
information on color theory and advice for color blind people who want
to do web design.

Colorblindness Information and Online Tests
A great site providing a great deal of information about color blindness.

Colormaps for Checking The Readability for Dichromats
This site provides a comparative color palette showing how the 256 color
palette looks to people with normal vision and two versions of color

What is Colorblindness and The Different Types
Article describing the different types of colorblindness

Are Your Web Pages Color Sensitive?
About’s article on colorblind friendly website design. This article will help
you understand what is necessary to design a colorblind-friendly
webpage design.

Vischeck is a way of showing you what things look like to someone
who is color blind. You can try Vischeck online- either run Vischeck
on your own image files or run Vischeck on a web page. You can also
download programs to let you run it on your own computer.

How Do Things Appear to Colorblind People?
Many people might be surprised to find out that being colorblind doesn’t
mean that you just see black and white. Take a look at this article to
find out what it is like to be colorblind.


Tips How Create Traffic Generating Website

Tips On How To Create A Traffic Generating Website

Building a website initially may seem like a major undertaking. There is so much information out there that one can become overwhelmed. There is so much to think about. What to write, what graphics to use, what domain name should I pick and so on.

What you really need to do is sit back and start small. Remember the saying "keep it simple stupid". If you are even considering building a website you must at this juncture have some notion in your head about what you want to do.

This notion could be broad or specific. In other words you may just want to make money as you have heard that many people are making money online with their websites.

On the other hand you may have a specific interest that you want to share with the rest of the world. What ever the case there is something going on between your ears that is leading you to want to build a website.

So you need to write this down. Get it on paper. Create a list. No matter what your notion is - there will be one common goal amongst everyone who builds a website and that is to get traffic to it. You will need eyeballs on your web pages either to share information or generate income with it.

So your number one objective is to understand the main purpose of building a website. Once you understand this you can now specifically research to achieve your goal. This will keep you focused and you will be less inclined to just jump from one idea to the next. Then you will be able to build an effective website.

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Tuesday, February 5, 2008

Dynamic Site Mapping

Dynamics of Dynamic Site Mapping

Dynamic site mapping technology empowers your search engine visibility by indexing your hard to get dynamic content. DSM provides you with a deep-crawled searchable index for dynamic pages. This enables you to obtain web page access information (page view event tracking), and compile web site statistics reports that provide page visitation data and client marketing information.

What Is Dynamic Site Mapping

During the early days web site content was almost entirely static HTML or text documents. By definition, static document is a web page that is saved to disk and passed back to a requesting browser without changes. Whereas a dynamic web page is a web page, which has, content that is changed through a program or script at the time the page is requested. Common examples of trivial dynamic pages are the current date and time. A dynamic site is easily recognized by the "?" or other special characters located in the page's URL.

Optimizing Dynamic Pages

For ages, search engine spiders were unable to index dynamic pages dependably. But now search engine technology has advanced and even complex dynamic URLs are appearing in the SERPs now. There are certain basics that a search engine requires to successfully index your dynamic page:

URL Processing Ability - Even though Search engine technology is improving by leaps and bounds, search engine experts still recommend restricting dynamic URLs to two parameters or less.

Content Accessing Ability - Search engine spiders cannot enter values into forms, so any content that is accessible only through a form on your site is just one more part of the invisible web.

Ability to Return to Your Page - Spiders encounter problems if they cache a dynamic URL with a session ID. If that session ID times out, the indexed page will most likely point any search engine referrer to an error page and the search engine spider will be unable to return to your page for further spidering. For that reason, most search engine spiders do not cache dynamic URLs with session IDs.
Dynamic sites require highly specialized search engine marketing strategies that differ from those used for static sites. It's till date hard to get dynamic sites indexed unless they're properly optimized.

The Problem

Dynamic pages are created on the fly with technology such as ASP, Cold Fusion, and Perl etc. Such pages work well for users who visit the site, but don't work well for search engine crawlers. As dynamically generated pages don't actually exist until a user selects the variable(s) that generate them. A search engine spider can't select variables; as a result pages don't get generated, and cant be indexed.

Crawlers such as Goggle and Yahoo can't read the entire dynamic database of URLs, which either contain a query string (?) or other database characters (#&*!%) which are spider traps. As search crawlers have problems reading deep into a dynamic database, they are programmed to detect and ignore many dynamic URLs.

The Solution

There are a few dynamic-page optimization techniques that can be used for the indexing of dynamic sites:

1. Converting dynamic URLs to search engine-friendly URLs for ex: Using tools like Goggle site crawler and DSM developed by Bruce Clay converting dynamic Active Server Pages (ASP) pages into search engine-compatible formats.

2. Placing links to dynamic pages on static pages, and submitting static pages to the search engines manually according to each search engine's guidelines is another way out. This is easily done with a Table of Contents page that displays links to dynamic pages. While the crawlers can't index the entire dynamic page, they will index most of the content.

3. Another way to achieve wider visibility is to use paid inclusion and trusted feed programs that guarantee the indexing of dynamic sites, or a specific number of click-bys.

4.The best way to get a dynamic site fully indexed is to first fix the URLs by having them rewritten into static appearing URLs.

The Importance of Dynamic Site Mapping For SEO

Dynamic site mapping is important because search engine optimizer need as much content to be found and indexed as possible. Indexing is important, as it has an impact on how the site will perform on the search engines.

Every single page indexed increases the chance of a visitor frequency to the site. Each page can potentially be ranked for any combination of keywords found on that page.

The second most important reason for indexing is because they influence link popularity. The search engines today are driven by link popularity. The site with the most links can rank higher than the site with fewer links.


Dynamic Site Mapping simplifies content management, streamlines website generation and provides personalization features that cannot be replicated with purely static web pages. If accurately utilized by SEOs it can double a sites popularity and increase business opportunities and revenue.